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Talk to us about your business communication requirements

When Liverpool FC needed a way to improve employee collaboration and the fan experience.....

....they turned to Mitel

Programme objectives

  • Launch a promotion to independent retailers
  • Enhance brand awareness
  • Increase prominence in White Goods department
  • Encourage retailers to focus on promoting key SKUs
  • Boost sales during set period
  • Create better customer loyalty

The solution

As the Official Global Unified Communications Partner of Liverpool FC, Mitel is working to improve the fan experience, enhance employee collaboration, and unify existing business and communications technology.

6940 trio Connect-1
Learn more about Mitel MiCloud Connect



Liverpool Football Club was looking for a communications solution to enhance the fan experience.  The ethos at the club is for a commitment to innovation and appetite for enhanced productivity and collaboration capability.

They had recognised the importance of effective supporter communications and were seeking to expand this further. There were serious mobility limitations for club staff which needed to be addressed as part of the solution.


Mitel LFC Partner 

Identified Needs:

• Secure Unified Communications (UC) solution that integrates with existing business and communication applications

• Mobility and remote working capabilities for club staff

• Enhanced contact centre reporting for training and improved productivity

• Omni-channel capabilities so fans can engage via voice, email or web-chat


 Mitel MiCloud Flex

• Mitel 6940 & 6930 IP Phones

• Mitel MiCollab

• Mitel Contact Centre

Billy Hogan, Managing Director Liverpool FC

"We're delighted to welcome Mitel as our new Official Global Unified Communications Partner. We are always looking for ways to enhance the experience that we provide to our supporters."

"With Mitel's expertise, we will upgrade our technology and improve the speed and quality of our service. In addition, we will have the ability to introduce new channels and intelligent fan self-service capabilities. Ultimately, the partnership with Mitel will enable us to simplify fan journeys and create seamless interactions."

Success stories and further information

Whether you are a small business or a global brand, Cranberry Communications help organisations achieve their business goals and reduce costs using our Communication Stack (Voice, Data, Wi-Fi & Internet). The dedicated team at Cranberry have a total commitment to your success. 
Your success is our success.

50% increase in contact lookup with MiCloud Connect

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Empire Cinemas gives cloud communications the red carpet treatment

Cloud-based Communications Can Give You the Inside Track

Consistent, unified communications experience at the new stadium and within the rest of the organization

Logistics Group Save 69% with Mitel MiCloud Phone System

Find out more

Talk to us today to discuss how we can help you. We've helped hundreds of businesses just like yours.

Contact us HERE